10x
10x
Media
Integrating brands into fandom across live games, highlights and shoulder programming in linear TV, live streaming, and digital.
Learn moreYour Live Sports Direct to Fan Networks
10x is a managed service that distributes your live and non-live content to existing fan & publisher networks to enable more revenue.
90%+
Gen Z and Millennial fans consuming sports on social media not TV
£52B
Value of the global sports sponsorship market in 2025
£24B
Estimated value of the global influencer marketing industry in 2025.
01
Live Stream
Ingest
We seamlessly ingest your unsold live sports feeds, splitting video and audio for personalised content and multi-platform distribution.
02
Managed Community
Search
Our managed service forges a deal with your sports ideal fan channels, groups, athletes and creators.
03
Strategic
Distribution
We push your live & non-live content to get the maximum reach and extended revenue.
04
Revenue
Generation
We integrate product placements, ad-share models, sponsor product verticals into those feeds to unlock new revenue.
05
Performance
Reporting
Go beyond viewership: detailed reports show sponsorship value and guide optimisation for future campaigns.
Trusted by leading sports organisations
Why Choose 10x
Everything you need to activate and grow your sports content business
Revenue Generation
We provide a powerful foundation to boost ad-revenue, secure new brand partnerships, and drive ticket sales through a highly engaged, quantifiable audience.
Human-Led Service
Our team of sports and broadcast experts works with you to build a custom strategy for success, backed by our powerful platform.
Web Dashboard
An intuitive, centralised platform to manage all your creators, events, and analytics from a single screen.
Network Activation
A rights-managed centralised database for all your sports creators with performance tracking and engagement metrics for your new broadcast network.
Gateway Streaming
Secure, professional-grade streaming for live sports via our encrypted SRT gateway, giving you and your partners full control.
Sponsorship Analytics
Deep insights into content performance, audience growth, and the quantifiable media value of your sponsorship assets to secure future deals.
Delivering85%of all Sports Fans
Engaging3 of 5Sports Fans
Driving230B+Impressions Per Year
About Us
10x is a hybrid agency and technology platform. Our objective is to activate, grow, and measure fandom and give rights holders oppportunities for revenue. We provide the platform to drive revenue and brand return for your unsold rights.
• Go Direct-to-Fan. No OTT Required •
Core Pillars
Ready to 10x Your Sports Content?
Join leading sports organizations already using our platform to amplify reach and engagement.
No commitment needed — book a demo and see it in action.